e.l.f. Power Grip Primer with 4% Niacinamide – Long-Lasting Makeup Grip & Pore Smoothing

The e.l.f. Power Grip Primer with 4% Niacinamide is a multitasking makeup primer designed to grip makeup in place while helping improve the look of skin over time. Its lightweight, gel-based texture creates a smooth, hydrated base that helps makeup last longer without feeling heavy or sticky.

Formulated with 4% niacinamide, this primer supports a more even-looking skin tone and helps refine the appearance of pores while maintaining skin comfort. The formula also contains hydrating ingredients that leave the skin feeling fresh, plump, and ready for flawless makeup application.

Unlike traditional primers that can feel slippery or overly mattifying, the Power Grip Primer features a unique “gripping” effect that helps foundation, concealer, and other complexion products adhere better to the skin throughout the day. It works well with liquid, cream, and powder makeup formulas.

This primer is suitable for all skin types, including normal, combination, oily, and sensitive skin. It can be worn alone for a naturally smooth finish or used under makeup to enhance longevity and performance.